Tag: Adventure Awaits

8 Things a Good Brand Story Needs

Today, thanks to social media, a brand is much more than corporate consumerism. A brand can be a small business, an identity, even a person. All it takes is a compelling brand story.

Hoboken to the Hamptons

I transitioned out of a career as a traditional journalist and began my own business as a contract brand storyteller. This has been my greatest achievement because it continues to fuel my passion for people every day.

Overcoming Regret To Succeed

If two situations were to have the same negative outcome, the one where action was not taken will have a greater sense of regret than the one that called for action.