Sail Away Coffee x NoFoDoCo

Sheltering from the chaos ensuing outside of my front door, coffee and food have become my new favorite antisocial activities. While everyone else is stocking up on toilet paper and hand sanitizer, I’m making my way for the 30 oz coffee grinds and packets of chocolate. We all have our pandemic priorities. It turns out, I’m not the only one.

In a single week, North Fork Doughnut Company (NoFoDoCo) and Sail Away Coffee delivered roughly 4000 doughnuts to 535 locations across Long Island and the five boroughs of New York City.

“Doing collaborations with other like-minded small businesses has always been a favorite past-time of the NoFoDoCo, and Sail Away happens to be one of our favorites to work with,” said doughnut shop co-owner, Jimmy Lyons.

Now, with small businesses taking a hit during the worldwide coronavirus crisis, working together has proved to be a means for survival. While the two companies have been collaborating since NoFoDoCo opened its doors two years ago in Mattituck, co-owners Lyons, Kelly Briguccia, and head of social media, Rachel Herbst, collectively devised a new delivery system, bringing product directly to their customers’ doors. Nitro-brewed coffee and freshly made doughnuts, a symbiotically sweet pairing, can be home delivered on Friday and Saturday, between 8 AM to 5 PM.

For the North Fork-based shop, it’s a new way of doing business. Even during COVID-19, the shop is continuously selling out from its brick-and-mortar location thanks to window and curbside pickups. But Sail Away has been making the wide-range drop-offs for a while. Using the coffee company’s existing customer base has been allowing NoFoDoCo to reach a new audience.

“We don’t think our doughnuts should be a treat that only a few can enjoy. We love the current exclusivity of our offerings, but we want the world to know about what we are doing out here. We want to represent Long Island and let the city folk know that we aren’t messing around,” Lyons said.

“Not to mention, there are plenty of people out west that could probably use some doughnuts and coffee delivered to their door during these times and we wanted to push ourselves to make that happen for everyone.”

Each morning, NoFoDoCo bakes a fresh batch of doughnuts and Sail Away takes it from there, handling all internal distribution and routing. All customers need to do is order through Sail Away’s online shop and choose from one of two options: six pack of Nitro and half-dozen doughnuts, or a 12-pack Nitro and half dozen doughnuts. The Nitro Cold Brew comes in an assortment of Unsweet, Sweet, Sea Salt and Caramel, and Horchata. Doughnut assortment includes Vanilla OG, Jelly, Salted Caramel, Cookies N Creme, Maple Bacon, White Chocolate Raspberry. Then, Friday morning an email will alert you that the order is out for delivery, which includes a tracking link. (If you run out of things to watch on Netflix, hitting the refresh button on your tracker will turn into a new form of entertainment.)

The deliveries began as a way to abide by CDC social distancing regulations, with the extra perk of ensuring job security to employees, which means rents get paid, and life resumes as normal as possible. Lyons noted that what started off an idea for the short term, depending on demand, could continue long after the pandemic ends.

“We are nothing without our community. We all need each other more than ever. This experience, while scary and trying, has been wildly eye opening. It has been humbling to see our community and our small businesses band together to lift each other up. The support and the efforts have been astonishing. It’s unfortunate, but sometimes it takes situations like this to make us realize how much we all need each other and how important it is to appreciate what you have. Our community has helped us realize this truth and we hope we have given the same back,” Lyons said.

This Father’s Day, get your orders in as a great gift for dad. And make sure to keep up with the company’s flavor forecast on their Instagram.

The original version of this article appeared in The Independent Newspaper.

They’re Dancing In The Streets

Quarantine parties are now in, literally. But DJ CHEF is making celebrating seem a lot less isolated.

When quarantining first began in March, Marc Weiss, “DJ CHEF”, got a call for milestone 40th “birthday rodeo” in East Islip. From there, he joined in on a birthday shoutout parade in Long Beach, a community effort to lift neighbors spirits that began on March 22. Every day at 3:30 PM kids up to 18 years old get balloons, provided by Once Upon A Party, and the full DJ CHEF treatment. Beyond the streets themselves, CHEF goes both Instagram and Facebook Live, allowing an even larger audience to join in. It’s a local effort but comes with a global truth: we all need to feel connected right now.

“I just wanted to take a moment and thank Once Upon A Party LBNY and DJ CHEF for volunteering your time and services to make our birthday shoutouts extra special,” Ali Wash, parade coordinator, said in the private Facebook group, Happy Birthday Shoutouts LB. To date, the group has over 1,100 members.

That’s when the idea hit for private birthday party parades, giving individuals a chance to celebrate on a more personalized level. In just a few short weeks client requests have amounted to half a dozen private parades on a weekly basis across both Nassau and Suffolk Counties. While some requests come through email many have reached out via social media (@DJChefRocks). The DJ CHEF party van parks in the driveway with “go to birthday party” music blasting through the power speakers, lined in LED lights, and a wireless mic hooked up so CHEF himself can rev up the crowd.

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“I’m happy I found a way to help out in this awful situation,” CHEF said. In addition to the socially distant acceptable party atmosphere, he provides half a pan of his famous Chocolate Banana Dream cake, complete with a sparkler candle. The rest, such as balloons and decorations, is provided by the clients themselves.

“We just finished a DJ CHEF specialty. It was absolutely delicious and it hit the spot,” Dawn Suriani said on Facebook. “Sharing culinary gifts in a unique way in this unique situation we are all in.”

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The community parade is an altruistic endeavor, free of charge, but a private arrival to the driveway comes at a fraction of his usual birthday party fee– which is quoted based upon requests. CHEF expressed, “I’m trying to be sensitive to peoples personal situations. It’s really just about helping everyone out during this challenging time.”

DJ CHEF is also offering half pans of Chocolate Banana Dream for $30, with a half pint of chocolate sauce for an additional $5. Clients looking for an indoor party can have a DJ Dance Birthday through Zoom. Call 516-263-2433 and visit his website.

In Conversation: Well + Good

Is calorie counting so last year? On Tuesday, March 3rd STORY at Macy’s hosted Melisse Gelula, co-founder of Well+Good, and a panel of nutrition experts to discuss the new era of eating. 

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Left to right: Gelula, Knauer, Dr. Tate, Maffucci

In conversation was Ali Maffucci, Founder + CEO of Inspiralized, registered dietitian Molly Knauer, and Doctor of Behavioral Nutrition Chinara Tate. Together, the women debunked the myth that calorie is king and focused on a new mindful way of eating.

Here are some key points that I took away from the conversation:

  • Calories are not nutrients, so comparing 100 calories of almonds to a 100 calorie cookie isn’t the same. What we feed our bodies should be determined by nutritional value instead. “Nourishment is devoid of judgement,” Dr. Tate pointed out, “It’s meant to pleasure you and isn’t about the good vs bad.”
  • Eating is not a one size fits all mentality and we shouldn’t base our habits on the habits of others. Veganism isn’t for everyone, nor is keto, going carb free, etc etc. What works for one might not work for you. The takeaway is to experiment with different eating styles and find what fits.
  • New York City, and major cities in general, are a hotbed for hyper information. Our minds are being supersaturated by wellness market trends, making it difficult to keep up sometimes. Is coffee good for you? Is a glass of wine a day healthy? My answer to both of those questions is always yes, research be damned. So, while it’s important to stay informed, it’s crucial to learn the difference between trends and facts.
  • The food market has wised up with target marketing. As consumers, we need to wise up to what we’re being fed, literally and figuratively. At the end of the day, organic, non-GMO gummy bears are still gummy bears.
  • Shop the perimeter of your grocery store and avoid the center sections. The real foods, those with an expiration date, are located in the refrigerator or freezer sections while processed foods, those with additives meant to last longer, typical sit in the middle.
  • To become a smarter consumer look at who you’re following on social media and pay attention to a company’s ethos. Smaller brands have bigger voices through the everyday consumer posting genuine feedback while bigger brands tend to follow the values of the founder/CEO. A good example of this is Kind Brands CEO Daniel Lubetzky.
  • Take time to pause and become a mindful eater. Staring at a screen, such as your computer or smartphone, takes the focus away from what you’re consuming. When we switch our attention to our meal, and those around us, we are eating intuitively. We’re pausing, conversing, and focusing on what enters our body. Doing this allows our body, and stomach, to speak to us more clearly.
  • Apps recommended by the experts: Woop (Gelula) Headspace (Knauer), Sweat, Think Dirty (Maffucci), and Pinterest (Tate).

 

What do you think about this conversation? Is there a topic you’re more curious about? Add in your comments or questions below.

 

DJ CHEF Heats Up Your Bachelorette

The East End has long been Long Island’s go to destination for all things vacation, and that includes bachelorette parties. It’s a quick ride from NYC and during the cooler months a lot of properties become vacant, making them cost effective options for weekend renters.

But during the summer months renting a house alone can come at a decent cost. Then, factor in the cost of a night out with dinner, drinks, and the responsible Uber ride, it rings up quite the credit card statement. On the opposite end of things, staying in at whatever luxe property the maid-of-honor or bride tribe found may not necessarily be the final hoorah you were looking for.

Luckily, there’s a way to enjoy that weekend stay without the hefty price tag. DJ CHEF is the best of both worlds, bringing quality entertainment DJing and freshly cooked food directly to your East End getaway.

Dubbed “The Chef that rocks”, he is already making headlines in the bridal industry– Winner of The Knot “Best of Weddings” the past three years, LIWeddings “Best Bachelorette Party”, Voted #1 Unconventional Bachelorette Party idea by Elite Daily, and a Food Network Cutthroat Kitchen Champion.
His unique interactive style of cooking and DJing turns all kinds of tables while the bride and her girls let loose in the comfort of their own home. CHEF brings it all. Cooking appliances, flatware, all the ingredients, and all the talent. It’s like having a high energy dance club with a private chef, who happens to be cute too (sorry ladies, he doesn’t strip). All you need is a good group of friends and kitchen space. 

 

Need a good instagram video? Grab some trendy glasses. Want to spice things up? Peel the banana, for the banana bread pudding dessert, as sexy as you can. Whether it’s bikini’s and shot glasses or pajama’s and wine, DJ CHEF’s master mix of beats will ‘Spice Up Your Life’, take you down those ‘Country Roads,’ or have you feeling like a ‘Move to Miami,’ and pretty much everywhere in between. 

Cheers to You, Asheville

“There’s no competition because we aren’t like that here. We each have our own thing and everyone gets it. There’s plenty of tourism to go around,” an employee of Green Man brewery commented of the 11.1 million annual visitors to Buncombe County in North Carolina.

On my recent trip to Asheville, a popular tourism town in the county, I was nearly overwhelmed at how many craft breweries there were in the area. The Asheville Brewers Alliance lists 53 members on its website, Green Man being one of them. It’s been called the Beer Capital of the East Coast.

As my trip was only three days, I decided that hitting each and every brewery would be an ill-advised idea (just think of the hangover). So, I set out to visited a few select locations for a sample of what the expansive beer scene had to offer. Going from the South Slope neighborhood to the River Arts District, I managed to try six unique breweries. Below is a list, in order of first to last, along with my recommended taste of hops. Be advised, I’m a porter/lager type of beer drinker.

Eurisko serves a Coffee Porter using Sumatran Jambi coffee prepared by local roasters, PennyCup Coffee Co. It has a taste of milk chocolate and coffee.

Burial proves that sometimes the story is just as important as the brew. Each of its labels comes with carefully detailed artwork and a brief description. The Deliver Us To Evil Imperial Porter reads “Our blood runs thick with a tempting spirit, thirsty for the darkness beneath this flimsy ground.” The flavor features a blend of dark ales that are first aged in wood for over a year in dates, cinnamon, cocoa nibs, and anaheim, ancho, and cayenne peppers. If that doesn’t awaken your senses, the location feels like a dark secret but has an instant sense of camaraderie.

Green Man was established in 1997, making it one of the original breweries to hit the scene. For the ethically responsible drinker, the name matches its practices with high-efficiency systems, and recyclable and repurposed materials. The brewery is also seeking solar paneling for continued expansion. With three locations, and growing, Dirty Jacks is the original tasting room just a hop(s) away from a much larger, 20,000-square-foot mansion. The Demon Dweller, American Imperial Stout, is the sinister twin of the seasonal stout, The Dweller, and both are limited releases.

Wedge has two locations in the River Arts District, both established in 2008. I visited the one at Wedge Studios which also houses 30-plus artist studios, a wine bar, and more. It’s a small indoor setting but outside are headlamps on the deck to keep warm, rotating food trucks, and a chance to socialize. My pick? The Golem, a Belgian Strong Golden Ale with a very heavy pour.

Wicked Weed  has several locations, but the Funkatorium in South Slope is the first taproom dedicated to sour beer on the East Coast. It’s a large space where the hungry and thirsty come to gather both inside and outside in the Biergarten. You can order food here off the bar menu or walk directly next door to Cultura for a wider selection of eats and a full cocktail list, in addition to Wicked Weed beers. For sours, the Sandiaca impressed with a gin barrel-aged sour ale that’s fermented with watermelon and basil. On tap at the time, the Bourbon Barrel Aged Milk & Cookies Imperial/Double Milk Stout quickly tied as a favorite (alongside Burial’s Deliver Us To Evil).

 

This post first appeared in the December 17 issue of The Independent Newspaper here