Bluemercury Opens in Hoboken

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Bluemercury, recognized as one of the largest and fastest-growing luxury beauty stores in the nation, opened its 180th location on March 25th, 2022 in Hoboken, New Jersey. The official opening was announced on Friday, April 8th at their 230 Washington Street storefront with a special Kevyn Aucoin makeover party both Friday and Saturday.

“I can already tell the community is an ideal addition for our company mission of honest, friendly, expert service,” Jackie Hugg, Hoboken Store Manager, said. With 16 stores in New Jersey, the company saw a void in the Hoboken/Jersey City area that it was eager to fill. Now, they’re able to bring a curated selection of brands and personalized shopping to the area. “Our company thrives on being a neighborhood staple and the welcome from the community so far has been so encouraging and positive.”

Bluemercury’s mile square location offers both noticeable and niche brands—Augustinus Bader, Olaplex, Chantecaille, Osea, Oribe, and more. They’ll also carry brand exclusives, M-61 Skincare and (my personal favorite) Lune+Aster. The 2,444 square foot space additionally features a spa for rest and relaxation, ideal for rejuvenating facials.

In March of 2015, Bluemercury joined Macy’s, Inc. and has continued to expand ever since as a beauty and wellness destination. Find your nearest Bluemercury to enjoy free product samples and exclusive rewards.

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