There’s a new way to shop small this holiday season. The Hoboken Business Alliance (HBA) has now launched an interactive Business Directory map on its website, continuing efforts to support the mile square city.
Ahead of Small Business Saturday, the online map makes shopping easier than ever before. Rather than aimlessly wandering the Hoboken streets or narrowing a search to a particular store, users can now customize their search by category, keyword, and map location. It opens up new possibilities while saving both time and energy.
Hoboken Business Alliance President Greg Dell’Aquila said, “With the ability to search by categories like Food and Drink, Beauty, Entertainment and more, it is now so much easier to navigate and plan for every Hoboken excursion this holiday season.” The HBA was created with a mission “to energize and enhance Hoboken’s business environment and to maximize consumer engagement through collaborative alliances” and this new endeavor will further that very statement. The Directory will be updated regularly with business descriptions, latest COVID information, a website link, and special offerings.
Small Business Saturday is an initiative created by American Express in 2010 that encourages customers to support local business the Saturday after Thanksgiving. It encourages residents to ditch big box retailers for the businesses in their own backyard. This year, it is particularly important to the bottom lines of small businesses. According to the AmEx website, 62% of American small businesses claim that if consumer spending doesn’t return to pre-pandemic levels by early 2021 they’d be on the verge of shutting down. Further, the U.S. Small Business Administration office of advocacy states that 99.7% of U.S. employer firms are small businesses.
Fortunately, as Small Business Saturday grows in popularity so does its influence across social media. Positive endorsements for mom and pop shops instill trust in likeminded individuals and a subconscious call to action for consumers, which impacts a businesses bottom line. That’s where the HBA steps in.
“As we head into the holiday season, we need to continue to show up and support the local businesses we love. The launch of this new, interactive tool comes at the perfect time ahead of Small Business Saturday to make it even easier for business owners to connect with customers, and for everyone to discover the many hidden gems of Hoboken,” Dell’Aquila added.
The platform also makes it easy to search for indoor or outdoor dining options, dependent on guests comfort level, from traditional tables inside to individual pod setups. Rather than wondering where to find the perfect meal that will fit everyone’s tastes, eateries will have a list of specials and promotions.
“We have had the pleasure of being a part of and sharing our family recipes with the Hoboken community for more than eight decades. We’ve watched this small and special city transform over the years, but it never ceases to amaze us just how supportive the residents, fellow business owners, and visitors continue to be, especially in times of need,” said co-owner Grace Scanclipore of Leo’s Grandevous.
The interactive Business Directory is truly a one stop shop for all Hoboken small businesses, and will come in handy as customers eagerly await special discounts this Small Business Saturday. After the day is done, social media is a great way to get in touch and interact with each businesses all season long. It’s a small way to provide big value.
Nick De Palma, co-owner of Leo’s Grandevous added, “While this year has been difficult for many, the support of our customers is always what carries us through.”